[1]赖宏斐.真实项目任务驱动的《营销渠道管理》课程改革[J].现代农业研究,2018,(07):91-92.
Lai Hongfei.Real project task driven "marketing channel management"
course reform[J].Modern Agricultural Research,2018,(07):91-92.
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真实项目任务驱动的《营销渠道管理》课程改革
《现代农业研究》[ISSN:1006-6977/CN:61-1281/TN]
- 卷:
-
- 期数:
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2018年07期
- 页码:
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91-92
- 栏目:
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推广与实践
- 出版日期:
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2018-07-12
文章信息/Info
- Title:
-
Real project task driven "marketing channel management"
course reform
- 作者:
-
赖宏斐
-
江西广播电视大学
- Author(s):
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Lai Hongfei
-
Xinjiang Agricultural Radio and Television School Yumin Branch
-
- 关键词:
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项目任务; 营销渠道管理课程; 课程改革
- Keywords:
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project task; marketing channel management courses; the curriculum reform
- 摘要:
-
《营销渠道管理》课程，是市场营销专业核心课程。本文分析目前《营销渠道管理》课堂
教学存在的问题，提出在教学环节引入企业真实商业项目，驱动学生对渠道管理的职责、岗位要
求和工作内容有一个全面的认识与了解。学生在教中学，在学中做,提高学生实践动手能力和适
应未来职场的能力。
- Abstract:
-
The course of marketing channel management is the core course of marketing major. This pa?
per analyzes the existing problems in the current classroom teaching of marketing channel management,
and puts forward that the introduction of real business projects in the teaching link will drive students
to have a comprehensive understanding of the responsibilities, job requirements and work content of
channel management. Students in the middle school, learning to do, to improve students practical skills
and the ability to adapt to the future workplace.
参考文献/References:
[1] 冯伟明．项目教学法在管理学课程教学中的实践探讨
［J］.吉林广播电视大学学报，2016(5).
[2] 罗芳萍,真实项目任务驱动的“广告策划创意”课程改革
［Ｊ］．黑河学院学报，2017(10).
更新日期/Last Update:
2018-07-12