[1]叶玲玲.基于体验经济的乡村花卉旅游产品提升策略研究[J].现代农业研究,2020,(2):29-32.
　YE Lingling.Research On The Promotion Strategy Of Country Flower Tourism Products Based On Experience Economy[J].Modern Agricultural Research,2020,(2):29-32.
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基于体验经济的乡村花卉旅游产品提升策略研究
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《现代农业研究》[ISSN:1006-6977/CN:61-1281/TN]

卷:
期数:
2020年2期
页码:
29-32
栏目:
农业经济
出版日期:
2020-02-03

文章信息/Info

Title:
Research On The Promotion Strategy Of Country Flower Tourism Products Based On Experience Economy
文章编号:
2096- 1073（2020）02- 0029- 32
作者:
叶玲玲
杭州鲁能城置地有限公司
Author(s):
YE Lingling
Hangzhou luneng city land co., LTD
关键词:
乡村花卉旅游; 体验经济; 旅游产品提升; 满意度
Keywords:
country flower tourism;  experience economy;  tourism product promotion;  satisfaction
分类号:
[S-9]
文献标志码:
A
摘要:
旅游从诞生之初就具备了体验经济的属性，而创造独特的、难忘的、新奇的旅游体验，让旅游 者在旅行过程中获得多层次需求的满足成为旅游企业努力的方向。在体验经济时代背景下，针对乡 村花卉旅游市场，了解游客市场需求，发挥资源优势，转变运营思路，对原有的花卉旅游产品进行提升 和创新是目前值得思考研究的课题。根据模型提出乡村花卉旅游产品的提升策略，主要是针对存在 的问题提出相应的解决方案，结合理论给出系统的产品建议，同时也提出了政府、企业、乡村、人才培 养等方面保障建议以促进花卉旅游的可持续发展。
Abstract:
Tourism has the attributes of experience economy from the beginning of its birth, and creating unique, memorable and novel tourism experience, so that tourists in the process of travel to obtain multi-lev? el demand to meet the direction of tourism enterprises. Under the background of the era of experience econo? my, it is worth thinking and researching at present to understand the market demand of tourists, give play to the advantages of resources, change the operation ideas, and improve and innovate the original flower tourism products for the rural flower tourism market. According to the model, the promotion strategy of rural flower tourism products is put forward, mainly aiming at the existing problems, the corresponding solutions are pro? posed, combined with the theory to give systematic product Suggestions, at the same time, the government, enterprises, villages, talent training and other aspects of guarantee Suggestions to promote the sustainable de? velopment of flower tourism.

参考文献/References:

[1] 高洪涛，花卉旅游发展方式的实证研究——以许昌市名优花 木科技园为例[J].湖北农业科学，2011，50（22）：4647-4677. [2]（美）派恩（Pine，B.J. ），（美）吉尔摩（Gilmore，J. H. ）著；毕崇 毅译.体验经济.北京：机械工业出版社，2012：13-21；66. [3] 周玲强，黄祖辉.我国乡村旅游可持续发展问题与对策研究 [J].经济地理，2004,24（4）：572-576. [4] 魏小安，魏诗华，旅游情景规划与项目体验设计，旅游学刊， 2004，（4）. [5] 吴红，李媛媛，吕弼顺. 基于居民感知度的长白山北景区可 持续旅游发展研究[J]. 延边大学农学学报2017,39(03),19-27.

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更新日期/Last Update: 1900-01-01