[1]焦艳褀,韩明晨,丁思诗,等.延边州龙井市特色农产品营销策略浅析[J].现代农业研究,2020,(8):25-26.
　JIAO Yanqi,HAN Mingchen,DING Sishi,et al.Analysis on Marketing Strategy of Special Agricultural Products in Longjing City, Yanbian Prefecture[J].Modern Agricultural Research,2020,(8):25-26.
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延边州龙井市特色农产品营销策略浅析
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《现代农业研究》[ISSN:1006-6977/CN:61-1281/TN]

卷:
期数:
2020年8期
页码:
25-26
栏目:
农业经济
出版日期:
2020-07-23

文章信息/Info

Title:
Analysis on Marketing Strategy of Special Agricultural Products in Longjing City, Yanbian Prefecture
文章编号:
2096- 1073（2020）06- 0025- 26
作者:
焦艳褀1; 韩明晨1; 丁思诗1; 吴世宁2
1.吉林建筑大学经济与管理学院；2.吉林建筑大学材料科学与工程学院
Author(s):
JIAO Yanqi1;  HAN Mingchen1;  DING Sishi1;  WU Shining2
1.Jilin University of Architecture School of Economics and Management;2.Jilin University of Architecture Faculty of Materials Science and Engineering
关键词:
精准扶贫; 延边州苹果梨; SWOT 分析; 营销策略; “互联网+”模式
Keywords:
precision poverty alleviation;  Yanbian apple pear;  SWOT analysis;  marketing strategy;  " Inter? net "model
分类号:
F304.3
文献标志码:
A
摘要:
延边州龙井市苹果梨的发展前景受苹果梨本身的特质以及营销策略的影响。本文主要探讨 延边州特色农产品苹果梨的市场现状以及现有的营销结构的弊端，并依据实际情况提出新型营销策 略。
Abstract:
The development prospect of apple pear in Longjing City, Yanbian Prefecture is influenced by its own characteristics and marketing strategy. This paper mainly discusses the market situation of apple pear with special agricultural products in Yanbian Prefecture and the disadvantages of the existing marketing structure, and puts forward a new marketing strategy according to the actual situation.

参考文献/References:

[1] 刘晓羽, 曲柏宏, 刘迪, 等. 新疆库尔勒香梨与延边苹果梨产 业现状对比分析[J]. 延边大学农学学报, 2018, 40(03):107-113. [2] 王素玲.新媒体背景下特色农产品营销策略分析[J].现代农业 研究,2019(12):142-143. [3] 吴宇轩,郭金平“. 互联网+”助力乡村振兴的路径探讨——以 湖南通道县为例[J].农业开发与装备,2020(03):5-6.

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更新日期/Last Update: 1900-01-01